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…presented to you by Turvasana Tmi – Safety Words.

AdWords is Google’s flagship advertising product, offering PPC advertising, and site-targeted advertising for both text and banner ads. Text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several standard sizes.

Three facts that make AdWords stand out as compared to other media

1. You decide how much you want to pay per visitor driven to your site. You therefore never pay more than a visitor is worth to you.¹
2. You can start out as small as you want. For example, you could run your first pilot campaign for as little as 10 €, test-driving keywords, ad copy, schedules, and so on.¹
3. You can focus on visitors who are actively searching for the products you sell. In other words, rather than contenting yourself with random viewers, you can concentrate on visitors whose interest to buy is likely to be high.

Investment and return

Please pick a page on your online store or other website. The page should be one that sells a specific product or service (which I will refer to as a “widget”). Estimate how much the average visitor to that page is worth to you. These questions may be useful:

1. How many unique visitors does the page receive per month?
2. How many widgets does the page sell every month?
3. How much is your profit per widget?

For example, if the page, in one month’s time, is viewed by 10,000 unique eyeball pairs, and sells 1,000 widgets, each of which brings you a 10 € profit, every visitor is worth approximately 1 €. (I know things really are more complicated, but please bear with me—this is just a sketch.)

Considering this average visitor value of 1 €, how would you like to be able to attract more visitors for, say, 0.50 or 0.25 € apiece, thereby achieving a ROI of 100% or 300%? ¹ This is the essence and substance of harnessing AdWords to work for you.

Success stories

• Directline Holidays experience 40% annual growth for three consecutive years through AdWords.
• Google brings in over 50% of Foneshop.com customers.
• PurelyGadgets use AdWords to grow their brand in the highly competitive electronic goods market.

Practical considerations

Of course, a slipshod campaign can still become a waste of your money. Also, AdWords is highly configurable, so familiarizing yourself with the documentation might take you a very long time; the official FAQ contains approximately 152,000 words (April 2008).

For a moderate hourly fee, we will not only guide you along the way, but also do the bulk work for you. We have access to the AdWords Client Centre, allowing us to flexibly work on your campaigns using our own credentials—no password sharing is involved.

Contact us!

We will be happy to give you a quote, as well as to answer any other questions you may have. Our email address and other contact details are available on our main page.

(In case you would like to read more before contacting us, please see Google’s AdWords overview, “How to get the most out of your ad budget”.)

¹ The click prices mentioned above are those charged by Google. Our consulting services are not included.